CLIENT:

PROJECT:

DIGITAL CAMPAIGN

AND WEBSITE

BASIC OVERVIEW:

Fwd.us, Mark Zuckerberg, Bill Gates and Sean Parker's incredible nonprofit, hired Vibrancy to design and develop a digital campaign that spurred support for

U.S. immigration reform and helped establish

June as Immigrant Heritage Month.

THE WELCOME.US PROJECT TELLS A STORY OF:

FREEDOM

CELEBRATION

HOPE

We were absolutely thrilled at the opportunity to

help FWD.us in the fight for immigration reform,

an issue that is increasingly important.

THE UNITED STATES WAS FOUNDED ON IMMIGRANTS

AND CONTINUE TO MAKE THIS COUNTRY STRONG

41 MILLION

1st Generation Immigrants Living in the US

33 MILLION

2nd Generation Immigrants Living in the US

The culture of the United States is deeply rooted in

immigrant tradition, but unfortunately our laws and

holidays do not reflect that. It's time for change!

To spark the movement in June, we developed a sophisticated social media campaign where users created custom profile

and cover photos based upon the year they, or their family

first felt welcomed in the United States, and then allowed

them to easily share them on social media.

With the help of Facebook engineers, we made it possible for users to make the photo their Facebook profile photo directly from the website. On their social network of choice, users

then accompanied their photo with their personal story. It

was a seamless and engaging digital experience that

captured the attention of the country.

The campaign was a great success and garnered the support

of countless actors, musicians, tech icons, politicians, and business leaders, from Russell Simmons and Jared Leto to Mayor Garcetti and YouTube-founder Steve Chen. We also created the

web/mobile platform for the nonprofit, showcasing the

vision and people behind the organization.

WE INCORPORATED A CLEAN AND MODERN AESTHETIC

WITH BEAUTIFUL IMAGERY OF AMERICAN DIVERSITY

We absolutely love raising awareness and building communities around important, meaningful issues, and

with Welcome.us, we were granted the perfect

opportunity to fulfill that adoration.

 

The campaign is no longer active but we invite you

to explore any of our other web projects!

VIBRANCY

the creative studio of the digital generation

LET'S TELL YOUR STORY

HANDCRAFTED BY VIBRANCY

EXPLORE OTHER WEBSITE PROJECTS