Fwd.us, Mark Zuckerberg, Bill Gates and Sean Parker's incredible nonprofit, hired Vibrancy to design and develop a digital campaign that spurred support for
U.S. immigration reform and helped establish
June as Immigrant Heritage Month.
THE WELCOME.US PROJECT TELLS A STORY OF:
We were absolutely thrilled at the opportunity to
help FWD.us in the fight for immigration reform,
an issue that is increasingly important.
THE UNITED STATES WAS FOUNDED ON IMMIGRANTS
AND CONTINUE TO MAKE THIS COUNTRY STRONG
1st Generation Immigrants Living in the US
2nd Generation Immigrants Living in the US
The culture of the United States is deeply rooted in
immigrant tradition, but unfortunately our laws and
holidays do not reflect that. It's time for change!
To spark the movement in June, we developed a sophisticated social media campaign where users created custom profile
and cover photos based upon the year they, or their family
first felt welcomed in the United States, and then allowed
them to easily share them on social media.
With the help of Facebook engineers, we made it possible for users to make the photo their Facebook profile photo directly from the website. On their social network of choice, users
then accompanied their photo with their personal story. It
was a seamless and engaging digital experience that
captured the attention of the country.
The campaign was a great success and garnered the support
of countless actors, musicians, tech icons, politicians, and business leaders, from Russell Simmons and Jared Leto to Mayor Garcetti and YouTube-founder Steve Chen. We also created the
web/mobile platform for the nonprofit, showcasing the
vision and people behind the organization.
WE INCORPORATED A CLEAN AND MODERN AESTHETIC
WITH BEAUTIFUL IMAGERY OF AMERICAN DIVERSITY
We absolutely love raising awareness and building communities around important, meaningful issues, and
with Welcome.us, we were granted the perfect
opportunity to fulfill that adoration.
The campaign is no longer active but we invite you
to explore any of our other web projects!