CLIENT:

PROJECT:

DIGITAL PLATFORM

BASIC OVERVIEW:

Steel Wool, the burgeoning Los Angeles based

record label and production company, hired Vibrancy to establish a killer digital presence and bring

their brand into the digital age. We created

a digital experience focused on their most

important asset: their artists.

THE STEEL WOOL PROJECT TELLS A STORY OF:

PASSION

ARTISTRY

INNOVATION

Steel Wool represents a solid slate of both musical performers and video directors. The goal of their website was to create a visually rich experience

that demonstrated how much they care about

their artists and showcased the great

content that they produce.

From the onset, you are greeted by a beautiful fullscreen video displaying some of Steel Wool's most recent video work. From there you can choose to learn about their artist lineup, what video production and label services they offer, as well as, dive deeper into the people behind the company. With this digital platform, you are brought into the world of Steel Wool and shown the innovative way they are

working to elevate the industry.

Our favorite aspect of the website is the stunning individual artist profiles. You can navigate through their lineup with ease learning each artist’s story, listen to their music and explore each one

of their social media channels.

VISUALLY RICH ARTIST PROFILES SHOWCASE

STEEL WOOL'S BREADTH OF TALENT

Steel Wool prizes and celebrates their artists,

and this aspect of the website follows

through on that initiative.

In regards to the aesthetic of the website, we took a  modern, minimalistic approach that allows the content to shine. Each inch of the website is painted with beautiful visuals, from photography and videography to custom graphics.

THE SITE IS FULLY RESPONSIVE AND

LOOKS AMAZING ON TABLET AND PHONE

One of the things that makes a website really stand out is strong content - and Steel Wool had endless amounts. It allowed us to create an experience that engages and tells a story of artistic quality. If a client doesn't have content, we happily employ our photographers and videographers to generate the visuals we've envisioned for the website.

In the end, we love the way the site illustrates Steel Wool as a modern and digital company focused on their artists. We hope you experience the site and enjoy learning more about this exciting company!

EXPERIENCE THE STEEL WOOL

DIGITAL PLATFORM HERE

LET'S GO!

VIBRANCY

the creative studio of the digital generation

LET'S TELL YOUR STORY

HANDCRAFTED BY VIBRANCY

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