POSITIVE IMAGERY EMBODYING THE YOUR VOICE MISSION: EMPOWERING MILLENNIALS TO OVERCOME MENTAL HEALTH ISSUES
Your Voice is a groundbreaking new nonprofit dedicated to promoting mental health awareness for the millennial generation. It’s our favorite type of project because we had the opportunity to create their logo, website, video, and photos, therefore allowing us to create a truly cohesive brand identity for the organization.
Determined to eliminate the stigma surrounding mental health, Your Voice hired Vibrancy to conceptualize and develop a digital platform that would serve as a resource for those struggling. We created a Resources section that breaks down the eight major issues of mental health, revealing facts about each and connecting users to carefully curated organizations specializing in each specific issue.
For this photo project, we were tasked with producing photos representative of the issues, from Depression and Anxiety to Bullying and Sexual Abuse. Rather than resort to sterile stock photography, Your Voice wanted something authentic and beautiful, something that
told their story of hope and acceptance.
At first, what seemed easiest was to create imagery depicting our models struggling with each issue,
but we wanted something different, something
actually empowering. We thought to ourselves, what types of scenarios or imagery would be genuinely uplifting to those struggling with each issue?
How about images capturing the strength in the
eyes of a young woman struggling with bullying,
or a young man symbolically walking from
the darkness to the light? We produced scenes
of hope for each of the major eight issues and
absolutely love how they turned out.
THE YOUR VOICE PROJECT TELLS A STORY OF:
In addition to the Resources photos, we also captured photography for Your Voice to populate their promotional materials and social media campaigns. We had a blast creating these images and invite you to learn more about Your Voice
in the Vibrancy websites section!
PHOTOS BY STUART PALLEY
PRODUCED BY MARCUS YVES
RELEASE THE NEGATIVITY
STRENGTH AT SUNSET
FROM DARKNESS TO LIGHT
YOU'RE MORE POWERFUL THAN YOU KNOW
I AM STRONGER THAN IT
SEE THROUGH THE PRESSURE
WE ARE ALL HUMAN