PHOTOGRAPHS SHOWCASING THE VALUE
OF UNIVERSE, THE EXCITING NEW APP CONNECTING YOU TO YOUR UNIVERSITY
Universe is a brand with a message of exploration
and connection. To capture these themes, we
produced a photoshoot that depicts college
students using and enjoying the app in a diverse
set of collegiate environments.
THE UNIVERSE PROJECT TELLS A STORY OF:
We set out to create images full of energy and color that opened up millennials’ eyes to the power of this amazing new app. As a student on campus, there are countless different activities and events happening around you, but no platform that connects you to them, until now. Universe allows you to explore your university in ways like never before. To convey that level of connection we used the symbolism of a bridge. The photos are to be used throughout the Universe website, social media
and all promotional materials.
PHOTOS BY SAM SULAM
PRODUCED BY MARCUS YVES