SAIL RIO 2016
PHOTOGRAPHS CAPTURING GEOFFREY
RUPPERT'S PASSION AND PRIDE
FOR AMERICAN SAILING
To complement the Olympic Sailing digital campaign we created for Geoffrey, we produced photographs that tell his story and the love he has for the sport of sailing. We worked to capture his authentic personality and demonstrate his excitement for the journey to Rio.
THE SAIL RIO PROJECT TELLS A STORY OF:
The photographs come alive as Geoffrey radiates
energy and the natural light warms the beautiful setting. We had Geoffrey in his element, down by the docks, surrounded by boats, pullies, ropes and lockers. Essentially, the objective of the campaign and these photographs was to convey to his audience the level of professionalism and passion necessary to help garner support for his campaign and bring him to Brazil come summer 2016 - we think they do just that! We hope you enjoy the photos and invite you to experience the
digital campaign over in Vibrancy Websites!
PHOTOS BY STUART PALLEY
PRODUCED BY MARCUS YVES