THE CONCEPT

Shelf is an innovative new mobile app transforming the beauty industry. Focused on digitalizing the social experience of cosmetics, Shelf is pioneering a new way for women

around the globe to connect with the world of nail polish, elevating the conversation on healthy products and allowing users to seamlessly share their experiences.

Until now, the millions of women around the

world who regularly paint their nails or visit the salon were relegated to platforms like Pinterest or Instagram to share their experiences and see what other users were wearing. Cosmetics have always been a very social experience, but there has never been a digital platform tailored to the unique experience that comes with the beauty world.

SHELF IS DIGITALIZING THE SOCIAL

EXPERIENCE OF COSMETICS, STARTING

FIRST WITH THE WORLD OF NAILS

Now, with a few simple taps, users can

organize, share, and experience nail polish on an app made for them and their love of nail polish. They can see what their friends are wearing, what celebrities are into this season and how healthy their favorite brands’ products are. Setting the precedent, Shelf incorporates the five main nail polish brands’ collections and allows users to seamlessly catalog their colors for their own use or to share with their network. Shelf truly is elevating the experience and we were privileged to be the ones to design

and develop the app itself.

THE PROCESS

CONCEPTUALIZATION

CONSULTATION

DESIGN

DEVELOPMENT

DEPLOYMENT

The Shelf team hired Vibrancy to conceptualize, design and develop the app from scratch,

granting us a blank canvas to bring about their

vision. We worked with the team for months,

choosing between color palettes, design aesthetics, and feature sets to create the design framework for their MVP (minimal viable product). When a startup approaches us to create the first version

of their app, we always recommend creating an

MVP that incorporates their core feature set

and allows for them to determine the

appropriate direction for the app.

Once we had the design blueprint ready, we launched into development, carefully coding the social network from the ground up. The Shelf team worked with us every step of

the way, maintaining a wonderful level of communication as we embarked on the journey of creating this amazing app.

A CUSTOM MOBILE APP

FROM TOP TO BOTTOM

We incorporated all of the latest technologies into

Shelf, coding it from scratch with Apple’s new

Swift 2.0 language and tailoring it for

Apple’s most recent iOS9 release.

THE FEATURES

The core feature set of Shelf allows its users to connect with each other, and with the world of nail polish, in completely new ways. The Shelf team has a grand long term vision for the app, but for the MVP we focused

on concretizing the main activities

of the platform.

CAPTURE

With the tap of a button, users are able to document their nail color and create the UGC (user-generated-content) that makes the app so powerful.

COLLECT

Shelf brings an incredible level of organization to users’ nail polish collections, allowing them to collect their shades in a gorgeous

personal profile.

CONNECT

Join the conversation going on within the Shelf community and share

your opinion with other

nail polish lovers.

 

FOLLOW

Seamlessly follow your friends

and celebrities to learn what

colors they’re enjoying (or not

enjoying) the most!

DISCOVER

Pull back the veil and discover

what’s going on in the burgeoning

Shelf community with an

easy-to-use Search feature!

SHELF

is

Sophisticated backend

infrastructure

Built to scale

over time

Simple, chic, and

modern design

Pixel-perfect

code

SHELF

DIGITALIZING THE SOCIAL

EXPERIENCE OF COSMETICS

EXPERIENCE SHELF HERE:

When the Shelf team approached us with the

idea to create this platform, we knew we had

the opportunity to create something really special with them, something that could provide real value for women around the world. Today, with the app having been in the App Store for a couple of months, the numbers have been astonishing with countless

new users discovering this amazing platform.

We had an absolute blast creating Shelf and

invite you to download the app today to

experience it for yourself!

VIBRANCY

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